Why Blooming is Important to Businesses

From http://plantingpride.blogspot.com

Do you know the mission of Springfield in Full Bloom? In every decision that is made and action that is taken, the campaign strives to:

“build pride around the city’s community assets [and] energize the municipal, business, and private sectors of Springfield to actively take pride in the city where they live through education, personal commitment, and public action centered around horticulture, environmentalism, community involvement and heritage preservation.”

In other words, Springfield in Full Bloom wants to get every person in the community, from home owners to city officials to businesspeople, to take greater pride in Springfield.  Along with the municipal and private sectors, the business division of Springfield places a crucial role in accomplishing Springfield in Full Bloom’s mission.

Companies have a lot to offer in the way of building community pride. Cooperative efforts with the likes of local schools, service organizations and other businesses get beautification projects up and running.  Donations can be made to support special events such as the judges’ visit.  Even simple efforts to create curbside appeal of an office building or retail outlet contribute to the collective visual appeal of the city.

As with the citizens and municipality, businesses enjoy certain benefits from participating with community pride initiatives.  The following is a list of just some of the benefits Springfield in Full Bloom has to offer business owners:

• Positions the company as socially active in the community
• Increases public exposure and recognition
• Improves profit and return rates compared to competitors that are not invested in such projects (GoodCorporateCitizen.com)
• Expands a business’ market potential through tourism and national recognition
• Boosts employee job satisfaction by supporting and engaging in community projects

GoodCorporateCitizen.com has more information on why social involvement is crucial to businesses cooperating with programs like Springfield in Full Bloom.  If you are a business owner, consider the suggestions made above or contact Tyler Hall at 937-688-3878 or tyler@wiltpr.com for more opportunities to join in the campaign.  Businesses are an important piece to the community pride puzzle, and their actions work with the municipality and private community members to unify Springfield as one cohesive, proud city.